Convenience — The Blue Sky for Successful B2B With Larger Corporations

It’s not your product, your mission statement or you incredible app that will secure a long time cash positive relationship with your big fish. It’s simple: solve a problem with added convenience.

That may be in the form of a subscription payment model, or ongoing consulting. Or as simple as turning up on time and never, ever surprising them with changes. 

I heard a story of a large corporation in a major city who subscribed to a daily box of fruit delivery for their staff. The funny thing was that there was already an established fruit shop under their building at street level, everyone walking past the fruit multiple times per day. 

Why did the corporate bypass their own local fruitshop for a delivery service and pay more in the process? Because sometimes he didn’t open on time. Occasionally he would run out of fruit. Also couldn’t figure out invoicing and when GST came in he all but gave up on printing a receipt.  

The larger corporation will always adopt more reliable, consistent and timely service that solves a core problem even if it costs more and doesn’t tick all the boxes. 

Promised Land Coffee is designed for B2b, for the most extreme reliability and convenience. Our deliveries are always on time. Our drivers have swipe cards to access buildings before staff arrive. Our invoicing is seemeless through xerox and we have extremely professional staff. 

At Promised Land Coffee we understand, value and respect the corporate customer and their business systems. 

We love to add value at every level of the supply chain and look forward to adding your business to our daily delivery service. 

 

 

 

Redefining the problem

Entrepreneurs solve problems by bringing people and resources together in a way that benefits multiple stakeholders, namely the community, their customers, staff and investors. 

 

As my team and I have approached the specialty coffee community in Melbourne I have discovered a massive gap:

 

THE GAP IS BETWEEN THE COFFEE WE GET IN CAFES AND THE COFFEE WE HAVE TO DRINK AT WORK. 

 

Certainly Melbourne CAFE culture has improved and is worthy to be celebrated.

 

Having worked for Melbourne's undoubted top roaster and alongside world championship baristas and brewers I afforded myself the opportunity to taste, test and quality control many of Melbourne's top 50 cafes.

 

Since then the quality has improved greatly, creating a unique socialisation of the Melbourne of coffee drinker and their expectation of continual improvement. For this workplace this has created a new productivity problem.

COFFEE IS THE NEW SMOKING.

Head of productivity at PwC said that coffee breaks cost him $8,000 per staff member year.

 

At Promised Land Coffee we are closing that gap.

 

We are not supposing that workplaces do not have other coffee options only, we are offering a truly unique product and service; one that targets the coffee connoisseur, the one who will NOT drink instant or pod coffee.

 

We have found that workplaces save money by providing Promised Land Coffee because staff come to work early, imbibing in our offerings rather than lining up at a cafe, and

 

THE ONE AND TWO TRIPS TO THE CAFE STAFF NO LONGER LEAVE WORK FOR PAYS FOR THE SERVICE WE PROVIDE.

Pourovers make no sense for a cafe

It's elegant to watch a barista hand-make your coffee but is it better for the cafe? Yes it's beautiful to watch however you do the maths and you'll see problems with manual brewing. 

Problems: 

1. Consistency 

The reality is that batch brew is much higher in quality and consistency than any manual brewing. Matt Perger 2012 World Filter Champion says Batch Brew is superior than manual brewing when it's done right (Coffee Awesome). A machine will always be more consistent

2. Opportunity Cost 

Your barista could be making more profitable items such as lattes or alcohol sales. 

3. Beans and space cost

The reality is there will be wastage - you will grind coffee with wastage, you will order more beans than you need. You may have dedicated brew bar, dedicated grinder and dedicated beans all for the odd pourover. 

4. Cleaning - Time spent cleaning and organising the "brew bar" is time you could have spent elsewhere. 

Jim Hoffmann writes about this on his blog Jimseven.org

Pourover Coffee & Opportunity Cost
The industry has clearly started to pay attention to the costs involved in a pourover. The price of a cup of coffee, brewed by hand, have steadily risen. ... Let’s look at the opportunity cost: what else could this person have been doing instead of pouring water, carefully, over coffee?...instead of pouring a single cup for 3-4 minutes (which is a fair estimation of the time involved) a barista could have helped process a reasonable number of transactions. While the pourover is an expensive item, in that the busy business could have processed 2-3 times as much revenue.

 

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