Redefining the Problem


 

Entrepreneurs solve problems by bringing people and resources together in a way that benefits multiple stakeholders, namely the community, their customers, staff and themselves.

 

As I've approached the specialty coffee community in Melbourne I have discovered a massive gap:

 

THE GAP BETWEEN THE COFFEE WE GET IN A CAFE AND THE COFFEE WE HAVE TO DRINK WHERE ELSE

 

Certainly Melbourne CAFE culture has improved and is worthy to be celebrated.

 

Having worked for Melbourne's undoubted top roaster and alongside world championship baristas and brewers I afforded myself the opportunity to taste, test and quality control most of Melbourne's top 50 cafes.

 

Since then the quality has imprisoned much, creating a socialization of Melbourne coffee drinkers that it has created another problem.

 

COFFEE IS THE NEW SMOKING.

 

Head of productivity at PwC said that coffee breaks cost him $8,000 per staff member year.

 

At Promised Land Coffee we are closing that gap.

 

We are not supposing that workplaces do not have other coffee options only, we are offering a truly unique product and service; one that targets the coffee connoisseur, the one who will NOT drink instant or pod coffee.

 

We have found that workplaces save money by providing Promised Land Coffee because staff come to work early, imbibing in our offerings rather than lining up at a cafe, and

 

THE ONE AND TWO TRIPS TO THE CAFE STAFF NO LONGER LEAVE WORK FOR PAYS FOR THE SERVICE WE PROVIDE.

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