The Melbourne Coffee Story

In Melbourne in 1888 the largest, tallest building was the Federal Coffee House (pictured in this post). There was a temperance movement in Australia and while it was illegal to buy alcohol we were allowed to buy coffee. Coupled with mass wealth from the gold rush, coffee was seriously the drink of this city. (Source: 

Everyone has a unique coffee story to tell. Melbourne has a unique and exciting coffee story.

In the coming months Promised Land Coffee will be writing a series on the #melbournecoffeestory. You may find that your personal coffee journey coincides with the Melbourne Coffee Story! 

My personal coffee story starts later in life. After resisting the pressure to "do coffee" (a very 90s thing in Melbourne! ) I began drinking milk espressos at age 27. I quickly purchased a coffee machine for home and began brewing average espressos using pre-ground supermarket coffee. I will never forget the first "specialty coffee" I had at Padre in around 2008. I think it was a Mexican San Christobel single origin with milk. The coffee blew my face off: it was smokey like a cuban cigar, a little powdery...and I loved it! It was then that I began to delve deep into specialty coffee in a way that led me to close my business, and start working part-time and then full time in some of the best cafes in Melbourne. Within a few years I would be working alongside the World Coffee Champion, learning the science of coffee, and in a quality support and training role for St ALi and starting my own roastery and specialty coffee delivery business! More on my story later...

What does your coffee story look like? I'd love to hear your comments below or on Twitter and Instagram. Use the hashtag #melbournecoffeestory to connect with others.

Over the coming months I will be posting many more articles in a series about the Melbourne Coffee Story. It will include some of the history of coffee, the introduction of espresso to Melbourne via the migration of Europeans in the 1950s and 60s, the building of a truly unique cafe culture, the more recent movement towards specialty coffee, and the ongoing development of objective or scientific coffee. Where will the future take us? I think you will find the most exciting times are yet to come. I will be writing a lot about the future of coffee, interviewing some industry experts, and making some predictions about where we will be in 10-15 years time! 

I'm glad you will be there with us, on the journey.